Eye Tech LK Website
Empowering Eye Tech LK with a Secure, User-Centric Website for Innovative Medical Solutions
Eye Tech LK, a trailblazing startup, developed a cutting-edge algorithm that uses Iridology to non-invasively assess kidney function. To market their innovative software to the biomedicine industry, we created a secure, informative, and user-friendly website that highlights their technology, supports downloads, and facilitates purchases—all while addressing the needs of a specialized audience.
Location: Australia, UK
Tools used:
Case Study
Overview
Background
Eye Tech LK is a pioneering startup that has developed a groundbreaking algorithm based on Iridology to detect Kidney Function Rate (KFR) and Estimated Glomerular Filtration Rate (eGFR) through a non-invasive method.By simply capturing a high-resolution photo of the iris using a proprietary camera, the algorithm analyzes the image to determine kidney function, offering a safer and more convenient alternative to traditional invasive methods. Eye Tech LK sought to market this revolutionary software product to the biomedicine industry through an engaging and informative website
Target Audience
Analysis
Challenges
- Communicating Complex Medical Information: The primary challenge was to convey the intricate details of Eye Tech LK's algorithm and its non-invasive method for kidney function assessment in a way that was easily understandable to both medical professionals and potential clients.
- Ensuring Software Security and Licensing Integrity: With the software being a crucial product in the biomedicine industry, securing the software against piracy and unauthorized use was a significant concern.
- Building Trust with a Niche Audience: The biomedicine industry requires a high level of trust and credibility, especially when introducing a new, non-invasive technology. Eye Tech LK needed to establish this trust quickly to attract and retain potential clients.
Solutions
- Simplified, Clear Communication: We designed a clean, structured layout that broke down the complex medical information into digestible sections. Visual aids, such as diagrams and infographics, were incorporated to enhance understanding, ensuring the key features of the software were communicated effectively.
- Robust Security Measures: We implemented a secure backend system using C++ that included license activation, fraud detection, and protection against malicious attempts to crack the software. This system ensured that only legitimate users could access the software, maintaining the integrity of Eye Tech LK's product.
- Establishing Credibility Through Design: We designed the website with a focus on trust-building elements, such as professional aesthetics, clear messaging about the science behind the product, and testimonials from early adopters. Additionally, we included comprehensive resources like a detailed user guide and easy access to trial downloads, reinforcing the reliability and legitimacy of the technology.
Execution
Font
'Noto Sans', sans-serif
The quick brown fox jumps over the lazy dog.
0123456789
Light
Regular
Medium
Bold
Aa
Colors
Celtic Blue
#316DCA
R: 49 G: 109 B: 202
Battery Blue
#239ED8
R: 35 G: 158 B: 216
Cultured
#F7F7F7
R: 247 G: 247 B: 247
Raisin Black
#282120
R: 40 G: 33 B: 32
Sitemap
* Pinch to zoom in or out, use two fingers to pan for better navigation.
Tools used
Visual Design
Results
The website underwent rigorous speed testing, achieving optimal performance with minimal load times, even with high-resolution images and detailed content. The Node.JS foundation ensured that the site was both responsive and scalable, handling user traffic smoothly.
Following the launch, the website saw a significant increase in user engagement, with a noticeable boost in conversion rates. The inclusion of a trial software download and streamlined purchase process via PayPal contributed to a higher number of sign-ups and purchases. The detailed user guide also led to fewer support queries, indicating clear communication of product usage.
Client Feedback
Dr. Ajay Singh
BPTh/BPT, PhD - Nursing
This is the first time in the world that Iridology was mathematically proven. This system shows exactly which kidney is not functioning by just a photo.
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Ms. Caryn Skeen
Certified healthy self-coach - Iridology
This specialised software helps support iridology photos to identify kidney dysfunction. It is easy to use and incredibly accurate! Amith and the team have been super amazing.
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Ms. Ann Vlass
ND, BSc (Hons)
Thank you for this useful addition to my clinical practice. I can now integrate more preventative measures in clinical practice using this assessment.
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Mrs. Sharyn Bimrose
Adv. Dip. Nat, Adv. Dip. WHM, Adv. Dip. Nut
The KFR software has demonstrated its value by being able to provide a much more accurate assessment then the standard blood tests currently available, especially for differentiating between left and right kidney function. It has been crucial in helping to provide the correct treatment for my clients.
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Mrs. Sharon Heyme
Certified healthy self-coach - Iridology/Sclerology
With the latest updates, this software became more more user friendly and incredibly accurate. A client with eGFR of 17%, based on full pathology from her nephrology team, had eye photos and the software accurately recorded an 18% function rate. Very impressed with the software, but also the amazing support from the developers.
View originalConclusion
The Eye Tech LK website is more than just a digital platform, it's a vital tool in marketing an innovative medical technology to a niche, specialized audience. By focusing on clarity, security, and user engagement, we successfully created a website that not only informs but also converts, supporting Eye Tech LK's mission to revolutionize kidney function assessment.
